Discover Borong

Borong is a one-stop B2B eProcurement Platform and Enterprise Solution for all types of businesses. Our B2B platform allows businesses to get connected in order to buy and sell in bulk, and the Enterprise Solution allows businesses to streamline their operational processes to work more efficiently and effectively. Borong currently specialises in the FMCG and Retail space.

We believe that the supply chain in Malaysia lacks connectivity between Vendors and SME business owners (Users), we saw the opportunity to provide a better communication between both parties by creating an online platform for businesses to source and deal with one another in a faster, more effective and efficient way.

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What is the Open Marketplace@Borong Marketplace?

Borong is the marketplace platform, appointed by Shell, to manage procurement and purchasing between Shell Buyers and its Registered Vendors.

This marketplace is an open marketplace and is an ecosystem consisting of Shell Registered Users, and the entire Borong Marketplace catalog of Vendors, and their products

The Open Marketplace@Borong Marketplace is set to launch early Q3 2024 and will operate from this website address: shellcatalog.borong.com

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What is Borong Open Marketplace?

Borong operates an online marketplace for B2B sellers to connect to retail customers or buyers. This marketplace has been operational since 2017 and serves many major brands.

The Borong Open Marketplace operates from this website address: www.borong.com

As a Shell supplier on Borong, you can also request to sell your products on this open marketplace. To enable this, email us at sh.support@borong.com

Our Mission

Our mission and priority is to provide unmatched customer experience and help local Users grow their businesses by allowing them to source thousands of branded products easily at any time, anywhere. Products on our platform range from food & beverages to specialised industry equipment. Our team works tirelessly to continuously provide better product selections for our users.

We aim to simplify communication channels and streamline operational processes so that businesses can do more with less resources. In years to come, we will expand our operations and redefine business sourcing experience across Southeast Asia.

Our Vision

We empower businesses to grow and create a better B2B sourcing experience whilst improving the standard of living across all communities around the world.