What is Borong?

Borong is a one-stop B2B eProcurement Platform and Enterprise Solution for all types of businesses. Our B2B platform allows businesses to get connected in order to buy and sell in bulk, and the Enterprise Solution allows businesses to streamline their operational processes to work more efficiently and effectively. Borong currently specialises in the FMCG and Retail products.

We believe that the supply chain in Malaysia lacks connectivity between Suppliers and SME business owners (Users), we saw the opportunity to provide better communication between both parties by creating an online platform for businesses to source and deal with one another in a faster, more effective and efficient way.

What is the Open Marketplace@Borong Marketplace?

Open Marketplace@Borong is the Marketplace platform, appointed by Shell, to manage procurement and purchasing between Shell Users and its Registered Vendors.

This Marketplace is an open Marketplace and is an ecosystem consisting of Shell Registered Users, and the entire Borong Marketplace catalog of Suppliers, and their products.

The Open Marketplace@Borong marketplace is set to launch early Q3 2024 and will operate from this website address: https://shell.borong.com

What is the Borong Open Marketplace?

Borong also operates an online marketplace for B2B sellers to connect to retail customers or buyers. This marketplace has been operational since 2017 and serves 200,000+ Users and 30,000+ Vendors across many different brands and product categories.

The Borong Open Marketplace operates from this website address: www.borong.com

As a Shell Vendor on Borong, you can also request to sell your products on this open Marketplace. To enable this, email us at sh.support@borong.com